Email Associate
SCube is a dynamic full-service development agency - it’s our mission to help businesses achieve their growth, sales, and conversion objectives. We committed to working with a whole range of client to include blue-chip, small businesses, start-ups and entrepreneurs, to use the online world to achieve client’s targets.
We’re passionate about every one of our customers and their businesses. We’re looking for someone who feels the same. As our business grows, we need your help to generate new business and help clients buy into their dream of becoming their businesses.
Key Responsibilities
Define and manage email & SMS marketing strategies and approaches
Help define the right mix of content across a variety of channels: blogs, emails, SMS, websites and social media
Own and oversee email, SMS & other digital communications campaigns
Design, test and automate email/SMS campaigns/journeys with Salesforce Marketing Cloud
Utilizing data to build customer segmentation and targeting (with support from analytics team)
Encourage data quality improvements and best practices
Perform ongoing A/B testing to improve campaign performance
Monitor, track, and communicate campaign results with stakeholders
Maintain, enhance and optimize marketing automation platforms such as Salesforce Marketing Cloud, Pardot, SMS
Create high-quality digital content together with the Creative Department, bringing impactful messages to life with an eye for astonishing design with ROI as the end goal
Act as a liaison between Marketing, Creative Design, and other cross-functional teams to ensure alignment in all campaigns
Constantly research digital communications best practices, trends and technologies
Person Specification
Bachelor’s degree in Marketing, Business Management or equivalent work experience required
3+ years relevant email and digital marketing experience
Knowledge of marketing principles, creative development and execution processes
Excellent written and verbal communication skills
Working knowledge of Google Analytics or similar analytics tools
Experience in Salesforce Marketing Cloud or Pardot is an asset
Previous experience with lead generation is an asset
Highly analytical and data-minded, with a solid understanding of segmentation and targeting
Experience working with HTML
Excellent leadership skills
The ability to work well with different teams, as well as individually
HOURS OF WORK:
Monday - Friday 9.00am till 5.30pm GMT
SALARY:
Depending on Experience (DoE)
HOLIDAY:
20 days plus bank holidays