The Challenge

The project involved much more than creating product pages. Ibstock required a scalable platform capable of managing a large and complex product catalogue while delivering a highly engaging user experience.

  • The platform needed to support multiple product categories, each with different requirement

  • One of the most technically challenging aspects of the project was creating an interactive visualiser that would allow users to preview bricks using different mortar colours and bond patterns.

  • The platform needed to deliver a seamless experience across visualiser and non-visualiser products, multiple product categories, desktop, tablet, and mobile devices, modern browsers including Safari

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Our Solution

SCube Digital designed and developed a fully dynamic product experience platform built on Next.js, integrated with Contentful and structured CSV-based product management.

  • Dynamic Product Experience Platform: A flexible architecture was created to ensure that product content could be managed efficiently while maintaining consistency across all product types.

  • Custom Mortar & Bond Visualiser: We developed a bespoke Mortar & Bond Visualiser that enables users to interactively preview brick products before making specification decisions.

  • Flexible Content Management: The platform was designed to maximise flexibility for the Ibstock team by making product content highly configurable through data management processes.

What We Did

Built cleanly. Shipped predictably. Maintained properly.

target 1

Successful launch of a modern product experience platform.

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Delivery of a bespoke Mortar & Bond Visualiser.

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Support for both visualiser and non-visualiser product types.

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Dynamic management of product content through structured data and CMS integrations.

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Responsive experience across desktop, tablet, and mobile devices.

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Extensive QA, testing, and refinement throughout the project lifecycle.

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Rapid implementation of a significant number of client feedback items and enhancements during development.

The Result

The final platform was extremely well received, with the client expressing strong satisfaction with both the quality of delivery and SCube Digital’s collaborative approach throughout the project.

+43%

Performance

+100%

Accessibility

+96%

Best Practices

+58%

SEO

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