Contentful + Shopify Integration
A proof of concept (POC) was conducted for an e-commerce vendor selling physical and electronic products using Shopify. The client’s strategy for the upcoming year focused on globally expanding the e-commerce platform to reach a wider audience. Key objectives included leveraging Shopify for product management, utilising organic SEO channels for lead generation, offering the website in multiple languages to dominate local regions, and ensuring fast-loading pages to increase lead conversion.
Digital Marketing
Design & Development
Client Objective
Continue using Shopify for product management.
Use organic search engine optimization (SEO) to attract potential customers.
Focus on global expansion and multilingual support.
Aim for a fast-loading website for improved lead conversion.
Technology Used
Challenges
Using content delivery API to get product details from Contentful.
Getting product details from Shopify using storefront API.
Integration Cart & Checkout process.
Created a collection of products and stored them in Contentful, then fetched them into the page.
Approach
Utilising the Shopify for product management.
Implement Contentful for global marketing and localization.
Integrating Shopify and Contentful using SCube’s strategy.
Implement Shopify GraphQL Storefront API with JS Buy SDK on Next.js.
Conclusion
- Successful connection between Shopify and Contentful for product listing.
- Flexibility to select and list products from Shopify within Contentful.
- Payment and logistics management through Shopify, while content management via Contentful.